Earth-11584

Earth-11584 is the official fanon designation for the alternative universe represented in the Marvel Cinematic Universe. Originally conceived by Kevin Fiege and Avi Arad in 2004, the MCU has grown to become one of the most successful movie franchises of all time, grossing close to 16 billion dollars worldwide since the release of the first film, Iron Man, in 2008. To date, 26 films have been released in the Marvel Cinematic Universe, along with several television shows, one-shots, and other associated materials. While many of the films in this universe share stark similarities to Earth-19999, all of them possess some degree of at least cosmetic changes and some films are completely new.

Assembling a Universe
The nascent seeds of the MCU came about following the collapse of the speculator boom in the mid-90s, leading to Marvel Comics filing for Chapter 11 bankruptcy protection in 1997. At that time, the film rights to several Marvel characters were auctioned off to studios to raise capital. In 1998, New Line Cinema released Blade to moderate critical and financial success, proving the financial viability of the Marvel properties. 20th Century Fox followed with a release of Bryan Singer's X-Men in the year 2000 to more critical acclaim, surpassed by its sequel in 2003. Sony Pictures through it's subsidiary, Columbia, released Spider-Man in 2002, making more money with its super-hero properties. Universal also released Ang Lee's Hulk in 2003 to mixed reviews, but a decent profit.

Seeing the potential in reacquiring its properties, Marvel employee Kevin Fiege along with Marvel Comics Editor-in-Chief Joe Quesada and Executive Producer Avi Arad decided to create a subsidiary of Marvel Comics known as Marvel Studios. In spring of 2004, based on the rights they still retained, they announced a five-picture distribution deal with Paramount Pictures, which would see the release of Black Panther, Doctor Strange, Luke Cage, Iron Fist and The Defenders. However, behind the scenes, Marvel was only using this as a placeholder for trying to reacquire larger film rights.

Their first break came from Paramount itself, which struck the distribution deal and returned the overall film rights to Iron Man, Captain America and Thor. Further negotiations with Universal allowed the Hulk's rights to be jointly owned, with Universal maintaining the right of first refusal for any future productions under the Marvel Studios banner (though Hulk would be permitted to appear in tie-in films). Following the disappointing release of Daredevil in 2003 and the mixed reviews garnered by the 2005 Fantastic Four film, 20th Century Fox sold the rights to the former back to Marvel for an undisclosed amount, while eventually striking a similar deal with the Fantastic Four characters, though the details of that deal were unknown at the time. However, efforts to reacquire Spider-Man and the X-Men were failures at the time.

In 2006, quietly, the Luke Cage, Iron Fist and Defenders movies were canceled and Doctor Strange and Black Panther were put into indefinite hiatus. News of an Iron Man movie to be released in 2008 was released in that summer, with Jon Favreau set to direct and Robert Downey Jr. attached to star as Tony Stark. Jeff Bridges was cast that fall, with Don Cheadle being brought on to replace Terrence Howard, who left in a salary dispute. At the same time contract negotiations with Edward Norton to bring the Hulk back to the big screen failed, and Marvel/Universal decided to reboot the character into the MCU, with Mark Ruffalo being cast in the role. At the San Diego Comic-Con in 2007, a film layout called Phase 1 was announced, with seven films being released from 2008-2012, culminating in the release of The Avengers in May of 2012.

Both Iron Man and The Incredible Hulk were released in 2008 to success, with the former being among the top grossing films of the year. It was followed up by Iron Man 2 in 2010, as well as the spy thriller Black Widow that year.

Acquisition by Disney
In late summer 2009, Marvel Entertainment (and all properties therein) were acquired by the Walt Disney Corporation for $4 billion dollars. This resulted in a continued financing deal which allowed Paramount to retain Distribution Rights on all films through Marvel's The Avengers in 2012, with Walt Disney assuming full distribution beginning with Iron Man 3 the following year. There were also negotiations in 2009 for the return of both the X-Men and Spider-Man franchises to Marvel. Sony announced a new Spider-Man film later that year, with director Marc Webb at the helm, while Fox entered into negotiation on a similar deal as Universal had with Hulk concerning the Fantastic Four property, saying that they had plans for the X-Men film property. They did allow some use of crossover characters, for future films, however.

2010 saw the release of both Iron Man 2 and Black Widow. Though the latter was critically acclaimed, it was the first box office disappointment of the MCU. However Thor and Captain America were both successful releases the following year, setting up for the final execution of Phase 1, The Avengers. Released in 2012, The Avengers was the most successful comic book adaptation at the time, and was a huge moneymaker for the studio.

Phase 2
Phase 2 was announced at D-Con in August of 2011, which revealed a slate of five films to kick off the next stage of Marvel Studios. Iron Man 3 was announced, with Shane Black assuming control of the director's chair, as well as a sequel to Thor and Captain America. A sequel to The Incredible Hulk was also announced, but it was not dated at the time. It was also announced that the Fantastic Four, hitherto in development hell, would be joining the MCU in November of 2014. Also announced was the new release schedule beginning in 2013, which would see the release of three films a year from the studio.

Sony's Spider-Man film hit development troubles when Andrew Garfield backed out of the project at the last minute, causing the film to be indefinitely delayed from its intended 2012 release. It was quietly canceled in 2011, with Sony/Columbia agreeing to a joint distribution deal that would bring Spider-Man into the MCU after 2015 if no other film could start production until that time. Meanwhile, certain elements of the Spider-Man universe, such as the Daily Bugle, could be brought into the MCU.

With The Avengers release in 2012, the full layout of Phase 2 was set into motion, kicking off with Iron Man 3 and ending with Ant-Man in 2015. It was also announced that The Incredible Hulk 2 would be the kickoff point for Phase 3 of the MCU.

More to Come...