User blog:ZoomZolomonZoom/Earth-113599: Behind the Scenes

This blog is meant to explain the fictional corporate politics that lead to the creation of my personal Marvel Cinematic Universe. It is not associated with nor reflect the opinions of The Walt Disney Company, The News Corporation, or Marvel Studios. This is simply written to give context to the reason why certain creative decisions are made in the Fanon works I post to this wiki or otherwise.

With that said, everything else from here on out will be written from an in-universe perspective.

Merger
In 1984, the Walt Disney Company and the Fox Entertainment Group announced they were planning on merging into a single corporate entity known as Fox Disney Media Corporation. Largely done as a means to solve both companies ongoing financial problems and to help Fox and Disney mutually benefit one another in live-action and animated entertainment respectively. Disney was known for being a juggernaut in the animation industry but was lackluster when it came to films and television, 20th Century Fox suffered from the opposite problem. The merger was exactly what both companies needed to become a truly profitable force in the entertainment industry. The studios and networks that made up the Fox Disney Corporation at the time of its creation go as follows:


 * 20th Century Fox Studios - Big budget blockbuster film studio in Hollywood. Originally owned by the Fox Entertainment Group.


 * Walt Disney Animation - Animation studio with long history of success and the pioneer for the golden age of animation. Originally owned by the Walt Disney Company.


 * Touchstone Pictures - Film studio repurposed after the merger to distribute independent and foreign cinema. Originally owned by the Walt Disney Company.


 * Lucasfilms - Film studio notorious for the production of hit franchises such Star Wars and Indiana Jones. Originally owned by the Fox Entertainment Group.


 * Fox Broadcasting Company - Multiple high end television networks such as Fox, Fox Family (later Freeform), Fox Kids (later Jetix), Fox News, Fox Sports, and FX. Originally owned by the Fox Entertainment Group.


 * Disneyland - Multiple theme parks across the United States and other countries. Originally owned by the Walt Disney Company.


 * Fox Music - Large record label company with pre-existing contracts covering dozens of artists and bands. Originally owned by the Fox Entertainment Group.

Post-Merger Fox Disney has continued expansion purchasing:
 * The Muppets Studio - Film Studio


 * Miramax Pictures - Fim Studio


 * Square Enix - Video Game company


 * National Geographic - Publishing company


 * Capcom - Video Game company


 * MySpace - Social Media Platform


 * Netflix - Streaming Service


 * Bethesda Softworks - Video game company

Marvel Acquisition
In 1990, Fox Disney purchased Marvel Entertainment to try and break into the comics industry and compete head on with their largest competitor, Time Warner, who owned Marvel's rival company DC Entertainment. Another reason for the purchase was due to the untapped potential for merchandising Marvel Comics superheroes such as Spider-Man & the X-Men would have. In the form of action figures, cinema, animation, and video games. Marvel as an independent company lacked the infrastructure to take advantage of these markets before the Fox Disney buyout.